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Trajectory - Paper Promotion by ~e3rian:icone3rian:


©2006-2009 ~e3rian
:icone3rian:

Artist's Comments

Trajectory - University Project, Design Studio
Mock project, Paper Promotion - colour stock

This was quite fun, I had to debate with myself what stock to use first but once I settled it was smooth sailing - minus the stress and not-enough-hours-in-one-day during these last few weeks of the year.

I would attempt to put down some description of the design process, just to make the entire project look more complete and offer some helpful tips - because I can surely do with some helpful tips, *hint hint.

There were basically three areas to consider, and each of them could act as a starting point for the project. The name and logo of the promotion, the form and shape of the promotion and the imagery and illustration that would be used by the promotion. Its usually good to start really wide, research what stocks are available, have a look at other paper promotions around, find some inspiration from your own sources etc. I narrowed down my choice of stock first, then it was onto the form of the promotion - paper planes seemed like a natural choice to me, fun and engaging. This part took around a week in between working through other projects, a little procrastination on my end, but that's life :XD:

Next it was onto the name and logo, this took a lot longer, I kept working on it for the duration of the project. Name changes came about, and therefore logo changes as well - its to be expected because your first idea may be the best, but the visual style of it needs time to mature. In the case of this project, every step got progressively harder as links needed to be drawn between each of the different parts so that the final piece would be a whole rather than good, but fragmented ideas. The imagery was the hardest to achieve, I have trouble defining what I wanted to put onto the planes. I knew patterns would be used, but I just couldn't put my finger on what I needed to illustrate.

The phase of research kicks in whenever you're stuck, its also helpful to uncover new information for bits that you have deemed finish - things can always be improved!

With around a week left, the wavelengths of the colours was what I have settled with. In the time left, everything needed to come together, mocking up, fine-tuning, printing, folding, cutting, gluing - its a mighty fine line to be doing things like that so close to the deadline - but sometimes its unavoidable - so its a matter of putting yourself under stress and pressure to see how well you cope.

Hopefully that paints a little more of the picture of how this was made, that writing was a bit rough but it should get the point across. If you have any questions relating to it, leave a comment and I'll try to answer as best as I can.

Daily Deviation

Given 2006-11-21

When I saw Trajectory - Paper Promotion by ~e3rian I was like w0w, that's creative packaging. I love the colours and it's such a fun and creative way to promote paper. (Featured by `depthskins)

Comments


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:iconphyreflight:
I personally like it. I ended up having to chase after the image in the "new" bin just to keep up with it when I glanced over it the first time.

The colors and the sharp edges give it that really clean modern look that appeals to most--as well as myself. The only issue I had which can either add to its appeal or take from it is the difficulty in reading certain aspects of it. I realize this is a smaller version of the original, but the off angle that the words "Its like comparing apples to oranges" took me three pass overs to first notice, and then an additional minute or two after to read it. I realize it isn't the important part of the piece and was amusing when I did finally catch it, so it's really a toss up in my book.

I did like it though, it looks excellent. Very nice job!
Hidden by Owner
:iconstupidtoy:
I really like this, the mock up is great and very innovative. The colours lush. I love your working process as well.

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Heal over......
:iconshwayday:
wow... that's clever :XD:

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have a shwayday... and remember, tampons are nothing more than thirsty little albino penises...
Hidden by Owner
Hidden by Owner
:iconschrodingerneko:
The box and the folds, the bright colours invite curiousity, the paper planes answer it with delight.

"There were basically three areas to consider, and each of them could act as a starting point for the project. The name and logo of the promotion, the form and shape of the promotion and the imagery and illustration that would be used by the promotion."

I'm surprised you thought of this as the starting point, to me it seemed more like you began wtih what you thought would conjure up the experience you intended (before even clearing communicating the company and product), since you say you started with planes because they were 'fun'.

Did you deliberately start with a concept of the experience you intended to create?

--
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if I like your work,
and if you like the content
indulge my little quirk:
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comments make my day!
:iconmom-the-bomb:
I think this is awesome. I work in a print shop. I think the samples wouldn't stay in the box very long. We would be flying them at each other in no time. :boogie:

This would work great for print ads and giveaways, but for practicality you would probably want to add an old stand by on the box to show customers.
:iconeviloatmeal:
The real message in this one is in the second frame, the writing at the bottom says "If you can read this you should be working for the government."
;)
I'm just joking, its a very well made design. Definetly deserves the DD!

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Click Here for meaning of life.
"Well, Clarice - have the lambs stopped thrusting?"
:iconanimboi:
:wow: v.cool design...the gradient of colours used is really nice and paper planes...:evillaugh: like tempting the tempted..."trajectory" something like that wouldnt be forgotten as it zips passed your ears.

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November 6, 2006
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